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Aug 27, 2023

Japanese school

Kids in Japan started a new school year in April. But a manufacturer of satchels

Kids in Japan started a new school year in April. But a manufacturer of satchels is already making its pitch to parents of children who will enter the first grade next year.

Tsuchiya Kaban held a sales event in the southwestern city of Miyazaki on Sunday, the last day of spring holidays.

It showcased its new line of backpacks called "randoseru." Kids are expected to carry around their books and other items in the same bag during all six years of elementary school.

About 2,000 parents and children visited.

Fifty-two randoseru models were on display. Some featured patterns on the inside.

They came in 40 colors. The standard red and black were supplemented by trendier soft tones in purple, brown and other hues.

A mother visiting with her daughter said, "There are many cute colors. We're having a hard time choosing one."

A company official said popular models carry price tags of around 600 dollars.

Shopping for randoseru has become an important family event in recent years. And sales campaigns are starting sooner every year.